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Tracking All The Things You Need To Analyze - February 11, 2016 As the Internet of Things (IOT) continues to gain momentum, there is a critical component to success that is missing today. While I’ve written about the power of the Analytics of Things (AOT), without addressing some tactical issues regarding t [...]
Change Your Business One Metric At A Time - January 14, 2016 Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to change at a more rapid pace than ever before. In many cases, [...]
Netflix Asked The Wrong Analytics Question - December 10, 2015 Whenever you are looking to build a new and innovative analytic process, make sure that the challenge posed to the analytics professionals assigned includes the practical constraints that must be accounted for.
All-Channel Marketing Is NOT Omni-Channel Marketing - November 12, 2015 All-channel marketing is the easy way out. It is the path of least resistance that unfortunately way too many organizations go down. All-channel marketing is simply executing the same old marketing approaches through every possible channel. It isn&rs [...]
Analyzing the Internet of Things - October 8, 2015 The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the data it generates is outpacing ou [...]