Watch a video overview of the book from the author:
View a very good interview with the author from SAS Global Forum 2012 about topics in the book:
Here is a video trailer for the book:
Here is an interview with All Analytics:
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Bill’s Latest Blog Postings
The Perils Of Marketing Attribution - April 9, 2015 One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.
Analytics and Exponential, Unpredictable Growth - March 12, 2015 If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars sounds pretty good, doesn’t it? However, by the time day 30 comes along that penny doubling will be [...]
Is Your CEO Out of Touch or Being Misled? - February 12, 2015 As your organization continues down the path of being data-driven, consider a survey of how wide the gap is between your CEO, senior management, and the broader employee base when it comes to the use of data and analytics in the organization.
Peer Into The Analytics Crystal Ball For 2015 - January 8, 2015 On December 10, I helped facilitate the International Institute For Analytics (IIA) webinar to announce our analytics predictions for 2015. I will provide additional commentary on several of the predictions that I am especially fond of in this New Ye [...]