Watch a video overview of the book from the author:
View a very good interview with the author from SAS Global Forum 2012 about topics in the book:
Here is a video trailer for the book:
Here is an interview with All Analytics:
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Bill’s Latest Blog Postings
Discovery Analytics: It’s Not Hacking, It’s R&D - July 9, 2015 I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental [...]
What Angry Birds Can Teach Us About Analytics - June 11, 2015 As the complexity of your analytic ecosystem continues to grow, make sure that your organization is thinking ahead about how to simplify it for users. Personally, I like the Blockly concept and bet that your people will too.
All Is Not Lost: Finding Value In Marketing Attribution Data - May 14, 2015 Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has [...]
The Perils Of Marketing Attribution - April 9, 2015 One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.